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Live Selling and Short-Form Video

Live selling looks improvised and is not. The sessions that convert run on a structure: a rotation that keeps arriving viewers oriented, a host who can fill dead air without rambling, products pinned at the right moment, and a moderator handling questions so the host never stops. Two days building that, including time in front of the camera, because live selling is a performance skill and cannot be learned from slides.

Programme Agenda

How Live Commerce Actually Converts

Why a live session outsells a product page: scarcity, demonstration, real-time objection handling and social proof. The formats that work in Malaysia and the platform differences between them.

Set, Lighting and Sound

A workable setup at three budget levels. Lighting that flatters product and host, backdrop and product staging, and why poor audio loses viewers faster than poor video.

Session Structure and Rotation

Building a run sheet: opening hook, product rotation, recap cadence for people arriving late, offers timed to viewer count, and a close that converts the undecided.

Host Technique

Energy and pacing, filling gaps without waffling, demonstrating a product properly, handling a hostile comment, and reading the comment stream while still talking. Practised on camera with playback.

Offers, Pinning and Checkout

Structuring live-only offers, bundling, pinning products at the moment of peak interest, and removing friction between decision and payment. Stock and fulfilment readiness before going live.

Moderation and the Support Role

The second person who makes a session work: surfacing questions, posting links, managing spam, and feeding the host prompts. What the moderator should be watching.

Short-Form Video That Fills the Room

Nobody attends a live nobody knew about. Hooks, pacing, captions and posting rhythm for the clips that promote a session, and cutting the session itself into content afterwards.

Full Rehearsal and Review

Participants run a complete live session with a moderator, then review the recording against conversion, retention and the run sheet. Post-session follow-up for viewers who did not buy.

Learning Outcomes:
Explain the mechanics that make live commerce convert
Build a workable set with adequate lighting and sound at your budget
Write a run sheet with rotation, recaps and timed offers
Host confidently, fill gaps and handle comments while presenting
Structure live-only offers and pin products at the right moment
Run the moderator role effectively alongside a host
Produce short-form video that drives attendance and repurposes the session
Review a session on retention and conversion and improve the next one

Duration: 2 Days (16 Hours)
Training Hours: 9:00 AM to 5:00 PM
Level: All levels
Training Mode: Physical, Online, or Hybrid
HRD Corp SBL-KHAS Claimable
Certificate of Completion included

Related programmes:
TikTok Marketing and Short-Form Video (one day on organic short-form content, without live commerce)

Frequently Asked Questions

Ecommerce and social commerce teams, brand and marketing staff, retail owners, and the people who will actually host. Sending the intended host and moderator together produces the best result because they rehearse as a pair.

TikTok Marketing and Short-Form Video is one day on organic content: hooks, editing and posting rhythm. This programme is about live commerce operations, with short-form covered as the promotion layer around it. Teams not doing live selling should take the one-day course.

No, and most are not at the start. The host technique module is built for that, with structured practice and playback. Participants who will never host still benefit from the moderator, offer and setup modules.

Primarily TikTok Shop, which dominates Malaysian live commerce, with the differences on Shopee Live and Instagram covered. The technique transfers across all of them.

Yes, this programme is HRD Corp SBL-KHAS claimable. Our team can assist your HR department with the documentation required for the grant application.

Yes. Any programme can be booked as a team day. Everyone works the same brief together, so your people come away having built something and knowing each other better.

If you are claiming under HRD Corp, the session has to fall at least 14 days after your HRD Corp approval. If you are not claiming, the date is flexible and we work around your calendar.

Put them on the self-paced e-learning instead. Your team works through the modules on our LMS in their own time, sits the assessment, and earns the same certificate, so nobody has to clear a full day together.

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