Complete UI/UX Masterclass

Master the complete product design process, from user research and experience strategy to interface design, AI-powered workflows, usability testing, and business impact. Over five days you build a production-ready digital product through expert-led, hands-on learning, ending with a capstone presentation. No prior UI/UX experience is required.

Day 1: Product Discovery and User Research

Introduction to Product Design and Design Thinking
Understand the role of product design in creating successful digital products, and how user-centred design drives business outcomes.

Business Goals and Problem Definition
Identify business objectives, define measurable outcomes, and turn business challenges into clear product opportunities.

User Research and Market Analysis
Qualitative and quantitative research methods for understanding user behaviours, needs, and pain points, and how market research supports better design decisions.

Competitor Benchmarking and Opportunity Analysis
Evaluate existing products, identify industry best practices, discover market gaps, and define opportunities for product innovation.

Stakeholder Mapping and Requirement Gathering
Identify key stakeholders, gather business and user requirements, prioritise expectations, and align objectives before design begins.

Personas and Empathy Mapping
Create realistic user personas and empathy maps to understand goals, motivations, behaviours, and pain points across the product experience.

Customer Journey Mapping
Visualise the end-to-end customer journey, identify friction points and opportunities, and establish a foundation for the UX design process.

Day 2: UX Strategy and Experience Architecture

Information Architecture
Organise content, features, and navigation into a logical structure that improves usability and helps users complete tasks efficiently.

User Flows and Task Flows
Map how users interact with a product, covering decision points, navigation patterns, and efficient task completion.

Content Strategy and Interaction Design
Plan content hierarchy and interaction patterns that create intuitive, accessible, and engaging experiences across platforms.

Low-Fidelity Wireframing
Translate research and user flows into low-fidelity wireframes focused on layout, structure, and functionality before visual design.

High-Fidelity Wireframing
Refine wireframes with interface elements, interaction patterns, and realistic content while preparing for visual design.

Interactive Prototyping
Build interactive prototypes to simulate user interactions, validate navigation flows, and communicate design concepts before development.

UX Review and Design Validation
Evaluate the complete experience against business objectives and user needs, identifying usability improvements before visual design.

Day 3: UI Design and Design Systems

Visual Design Principles
Visual hierarchy, balance, alignment, spacing, and consistency for intuitive and aesthetically considered interfaces.

Typography, Colour and Accessibility
Apply typography, colour theory, contrast, and accessibility standards to improve readability, usability, and inclusive experiences.

UI Components and Design Systems
Build reusable components, establish design standards, and create scalable systems that improve consistency and collaboration.

Responsive Interface Design
Design interfaces that adapt across desktop, tablet, and mobile while maintaining usability and visual consistency.

Advanced Figma for Product Design
Auto Layout, Variables, Components, Libraries, and collaborative workflows that improve design efficiency and scalability.

Design Handoff and Developer Collaboration
Prepare production-ready files, documentation, and specifications for smooth collaboration between designers and developers.

Building Scalable Digital Products
Maintain design consistency, manage design assets, and evolve products through scalable design systems.

Day 4: AI, Usability Testing and Product Optimisation

AI for Product Design
How AI can accelerate user research, content creation, ideation, wireframing, and interface design while keeping a human-centred approach.

UX Writing and Microcopy
Create clear, concise interface content, and understand how effective microcopy improves usability, accessibility, and user confidence.

Usability Testing Methods
Plan, conduct, and analyse usability testing sessions to identify pain points and validate design decisions with real user feedback.

Design Evaluation and Heuristic Review
Apply recognised usability principles to evaluate interfaces, identify issues, and recommend improvements before release.

Design Optimisation and Iteration
Prioritise feedback, resolve usability issues, and improve design solutions through iterative design.

Product Metrics and UX Analytics
Use user behaviour, engagement metrics, and performance data to measure product success and support data-driven design decisions.

Preparing for Capstone Project
Review the complete design process, finalise deliverables, and prepare for the final presentation on Day 5.

Day 5: Product Leadership and Business Impact

Digital Product Strategy
How successful digital products align user needs with business objectives, covering prioritisation, value proposition, and strategic decision-making.

Product Management and Agile Collaboration
How designers work with product managers, developers, and stakeholders using Agile practices, sprint planning, and continuous delivery.

Communicating Design to Stakeholders
Present design decisions with confidence by connecting user insights, business goals, and measurable outcomes.

Building a Professional UX Case Study
Document the design process, show decision-making, and create a portfolio-ready case study.

Future Trends in Digital Product Design
Emerging technologies, AI-driven experiences, extended reality (XR), automation, and the evolving role of product designers.

Career Development and Industry Best Practices
Industry expectations, professional growth pathways, ethical design practices, and strategies for continuous learning.

Capstone Project Presentation and Programme Wrap-Up
Present the completed digital product, demonstrate the end-to-end design process, receive expert feedback, and reflect on key outcomes.

Learning Outcomes

By the end of this programme, participants will be able to:
Conduct user research and analyse business requirements to identify user needs and product opportunities
Apply Design Thinking principles to solve complex business and user experience challenges
Develop user personas, customer journey maps, and information architecture for digital products
Design intuitive user flows, wireframes, and interactive prototypes using industry best practices
Create modern, accessible, and responsive interfaces with scalable design systems
Leverage AI tools to accelerate research, design, content creation, and product innovation
Conduct usability testing and apply data-driven improvements to optimise user experiences
Collaborate effectively with product managers, developers, and business stakeholders
Measure product success using UX metrics, usability principles, and business impact indicators
Present design solutions confidently through professional case studies and executive-level presentations
Produce a complete portfolio-ready digital product from research and strategy through to prototype and validation
Develop the mindset and practical skills to contribute as a UI/UX Designer, Product Designer, or Digital Product Professional

Fee: RM12,500 per pax
Minimum enrolment: 1 participant
Duration: 5 Days (9:00 AM to 5:30 PM daily)
Level: All levels (no prior UI/UX experience required)
Tools: Figma and AI tools
Delivery: In-house, live online, or hybrid
Certificate: Certificate of Completion issued by Camp Fire Academy and Orbix Tech Sdn Bhd