TikTok Marketing and Short-Form Video

Short-form video is the fastest-growing content format for brand discovery and customer acquisition in Malaysia. This programme teaches you how the TikTok algorithm works, how to produce videos that get watched, shared, and acted on, and how to use TikTok for business and sales.

Modules

How TikTok Works as a Marketing Platform
Understanding the For You Page algorithm, how content gets distributed, and why TikTok reaches audiences that ads cannot. Organic vs paid reach.

TikTok Business Account and Profile Setup
Setting up a Business Account, profile optimisation, linking your website and TikTok Shop, and understanding available business features.

Content Strategy for TikTok
Choosing your content pillars, posting frequency, and content formats — educational, entertainment, behind-the-scenes, product demos, and trending sounds.

Video Structure and the Hook Formula
The first 3 seconds are everything. How to write hooks that stop the scroll, structure a video with a clear message, and end with a call to action that works.

Filming and Editing on a Phone
Practical video production without a studio. Lighting, framing, sound, and using the TikTok editor and CapCut for fast, professional-looking content.

TikTok Shop and Social Commerce
Setting up a TikTok Shop, adding products, going live for sales, and working with affiliate creators. How to turn content into direct revenue.

TikTok Ads Basics
In-Feed Ads, TopView, and Spark Ads. How to boost organic content and run basic paid campaigns to amplify what is already working.

Analytics and Growth
Reading TikTok analytics: views, watch time, follower growth, profile visits, and link clicks. Using data to decide what content to produce more of.

Final Activity

Content Sprint. Participants plan and film one TikTok video during the session using their own phone, then review it as a group for structure, hook quality, and production feedback.

Key Outcomes:
Understand how the TikTok algorithm distributes content and how to work with it
Plan a TikTok content strategy that fits your brand and audience
Film and edit short videos on a phone without expensive equipment
Write hooks that stop the scroll in the first 3 seconds
Set up TikTok Shop and turn content into sales
Read TikTok analytics and make informed content decisions

Fee: RM 1,750 per participant
Minimum enrolment: 1 participant
Duration: 1 Day
Level: All levels
HRD Corp Claimable
Certificate included

Frequently Asked Questions

RM 1,750 per participant.

It helps to have one. We recommend setting up a Business Account before the session.

Yes. The programme covers setup from scratch as well as how to grow an existing account.

No. Participants film using their own smartphones during the session.

Yes, this programme is HRD Corp claimable.

Yes. In-house group sessions are available and can be tailored to your brand or product category.

Yes, a Certificate of Completion is provided.

In-person or in-house. Hands-on video production is best done face to face.