Camp Fire Academy
Learning path
UI/UX Design Foundations UI/UX Design Intermediate Advanced UX Strategy
Specialisations
Fintech & Banking UI/UX AI-Powered UI/UX UX for Leaders Design Thinking
Most requested
AI for Workplace Productivity Excel for Business Power BI & Business Intelligence Cybersecurity Awareness PDPA Compliance Data Protection Officer Browse the full catalogue →
For teams
Corporate & In-House Training LMS & Self-Paced Learning Events Verify a Certificate
Company
About Contact WhatsApp

Shopee, Lazada and TikTok Shop: Product Listing and Selling

Malaysia is one of Southeast Asia's fastest-growing e-commerce markets. This programme teaches you how to set up and grow a store on Shopee, Lazada, and TikTok Shop — from listing your first product to running promotions and reading your seller analytics to make better decisions.

Modules

Understanding the Malaysian E-Commerce Landscape
How Shopee, Lazada, and TikTok Shop differ in audience, algorithm, fees, and seller experience. Choosing the right platform for your product category and business model.

Store Setup and Seller Account Configuration
Creating your seller account, setting up your store profile, bank account linking, shipping options, and return policies across each platform.

Product Listing Optimisation
Writing product titles with searchable keywords, crafting descriptions that answer buyer questions, selecting the right category and attributes, and filling in all fields that affect search ranking.

Product Photography and Visual Presentation
What makes a product image convert. Main image requirements, lifestyle shots, infographic images, and how to shoot decent product photos on a phone without a studio.

Pricing Strategy and Competitive Research
How to price competitively without racing to the bottom. Understanding platform fees, shipping costs, and margin. Using search to monitor competitors and adjust your positioning.

Promotions, Vouchers, and Flash Sales
How to join platform campaigns (Shopee 9.9, 11.11), set up store vouchers, bundle deals, and flash sales that drive volume without hurting your brand value.

TikTok Shop: Content-Led Commerce
How TikTok Shop differs from Shopee and Lazada. Linking products to videos and lives, working with TikTok affiliates, and using organic content to drive purchases without paid ads.

Seller Analytics and Store Health
Reading conversion rate, click-through rate, order volume, and store health scores. Identifying low-performing listings and knowing which levers to pull to improve results.

Final Activity

Listing Optimisation Exercise. Each participant rewrites a product title and description using the keyword and copywriting frameworks from the session, then compares before and after versions for improvement.

Key Outcomes:
Set up a complete seller account on Shopee, Lazada, or TikTok Shop
Write product titles and descriptions that rank higher in platform search
Take and select product images that improve conversion rate
Run promotions and join platform campaigns that drive volume
Use TikTok Shop to sell through content and live sessions
Read seller analytics and make data-led decisions to grow your store

Fee: RM 1,750 per participant
Minimum enrolment: 1 participant
Duration: 1 Day
Level: Beginner to Intermediate
HRD Corp Claimable
Certificate included

Frequently Asked Questions

RM 1,750 per participant.

No. The programme covers setup from scratch. Those with existing stores will focus on optimisation.

All three: Shopee, Lazada, and TikTok Shop. The core principles apply across platforms, with platform-specific differences highlighted.

Primarily yes. The programme focuses on physical product categories common on these platforms.

Yes, this programme is HRD Corp claimable.

Yes. In-house group sessions are available and can focus on your specific product category.

Yes, a Certificate of Completion is provided.

In-person, in-house, or online. We adapt based on your team's location and preference.

Yes. Any programme can be booked as a team day. Everyone works the same brief together, so your people come away having built something and knowing each other better.

If you are claiming under HRD Corp, the session has to fall at least 14 days after your HRD Corp approval. If you are not claiming, the date is flexible and we work around your calendar.

At your own office or venue, online, or at our training space in Cyberjaya. It can also be delivered entirely through our LMS as self-paced e-learning.

Put them on the self-paced e-learning instead. Your team works through the modules on our LMS in their own time, sits the assessment, and earns the same certificate, so nobody has to clear a full day together.