Content Marketing and Copywriting for Business

This programme teaches professionals how to write content that works — content that builds trust, drives traffic, and moves people to act. The focus is on practical writing skills for social media, websites, emails, and business communications, not theory.

Modules

What Makes Content Marketing Work
The difference between content that builds an audience and content that gets ignored. How to match content to your customer journey.

Copywriting Fundamentals
Headlines, hooks, body copy, and calls to action. The AIDA framework and how to apply it to any piece of writing.

Writing for Social Media
Captions, posts, and short-form copy for Facebook, Instagram, LinkedIn, and TikTok. Platform tone differences and character limits.

Website and Landing Page Copy
Writing clear, persuasive web pages that turn visitors into enquiries. How to structure a landing page that converts.

Email Copywriting
Subject lines, preview text, and email body copy that gets opened and clicked. Writing for promotional, nurture, and transactional emails.

Content Planning and Strategy
Building a simple content calendar. Repurposing content across channels to save time and stay consistent.

AI-Assisted Copywriting
Using ChatGPT and other tools to speed up content creation without losing your brand voice.

Final Activity

Live Copy Workshop. Participants write one real piece of content for their own business or brand, guided by the trainer, and receive feedback before the session ends.

Key Outcomes:
Write headlines that stop the scroll and pull readers in
Apply copywriting frameworks to any channel or format
Build a content plan that keeps output consistent
Create social media, email, and web copy that converts
Use AI tools to speed up writing without losing quality

Fee: RM 1,750 per participant
Minimum enrolment: 1 participant
Duration: 1 Day
Level: All levels
HRD Corp Claimable
Certificate included

Frequently Asked Questions

RM 1,750 per participant.

No. This programme is designed for anyone who writes content for their business, regardless of experience.

Any industry. The frameworks taught work for B2B, B2C, e-commerce, services, and government organisations.

Yes. A significant portion of the day is spent writing and getting feedback.

Yes, this programme is HRD Corp claimable.

Yes. In-house group sessions are available and can be tailored to your industry or brand.

Yes, a Certificate of Completion is provided.

In-person, in-house, or online. We adapt based on your team's location and preference.