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UX for Leaders Training

This two-day executive programme is designed for leaders, stakeholders, and decision-makers who want to leverage user experience as a driver for business growth. It focuses on evaluating product experience, improving decision-making, quantifying design in business terms, and leading design teams at scale without requiring technical design skills.

Day 1: UX as Strategy

UX as a Business Driver
Understand how user experience impacts revenue, conversion, customer retention, and operational efficiency across digital products and services.

Customer Psychology and Mental Models
Learn how users think, make decisions, and form expectations. Apply psychological principles, including the behavioural triggers behind user action, to improve engagement and user satisfaction.

Design Thinking for Decision-Making
Apply a simplified framework to understand problems, evaluate solutions, and make structured product decisions without design expertise.

Service Design and Omni-channel Strategy
Experience is not only on screens. Map customer journeys across digital and physical touchpoints, from mobile apps to retail and F&B environments, and manage the total experience end to end.

Ethical UX and Dark Patterns
Understand the risks of manipulative design and how poor UX decisions can impact trust, brand perception, and long-term growth.

Day 2: Business Impact and Scale

UX Evaluation, Strategic Audit and ROI
Assess usability, identify friction points, and evaluate product experience using a practical UX scorecard. Quantify design improvements in terms of revenue, conversion, and customer retention so investment decisions can be defended with numbers.

Design Operations, Design Debt and Governance
Manage design debt and lead teams building systems that scale. Focus on the governance, documentation, and standards required to maintain quality across a growing organisation.

Multi-Industry Case Studies
Analyse successes and failures across FinTech, e-commerce, and service industries such as F&B and hospitality, to understand how UX principles adapt to different market conditions.

UX Strategy and Team Alignment
Align product, design, marketing, and business teams to ensure consistent direction and better execution across projects.

Executive Communication and Stakeholder Buy-in
Speak the language of the C-suite. Practise presenting design strategy and its business case to senior stakeholders in order to secure budget and buy-in.

Final Activity

UX Audit and Executive Decision Simulation. Evaluate a real product, identify gaps, and present strategic recommendations based on business impact.

Key Outcomes:
Understand how UX impacts business performance and customer experience.
Evaluate product usability and identify hidden friction points.
Quantify design decisions in terms of revenue, conversion, and retention.
Apply service design across digital and physical customer touchpoints.
Lead and scale design teams using DesignOps and governance frameworks.
Align teams and stakeholders toward shared business outcomes.
Present design strategy persuasively to senior stakeholders.
Apply UX principles without needing technical or design skills.

Fee: RM 5,000 per pax
Minimum enrolment: 1 participant
Duration: 2 Days
Level: Leadership / Non-technical
HRD Corp Claimable
Certificate included

Frequently Asked Questions

RM5,000 per participant. Corporate packages and group sessions are available upon request.

This programme is designed for leaders, stakeholders, product owners, and decision-makers who want to improve product outcomes and customer experience without needing technical design skills.

The programme covers evaluating user experience, finding the friction points that cost conversions, reading customer psychology, and turning UX strategy into product decisions your business case can defend.

No. This is a non-technical executive programme focused on strategy and decision-making, not design tools.

Yes, this programme is HRD Corp claimable, subject to approval. Contact us to confirm eligibility.

At your own office or venue, online, or at our training space in Cyberjaya. It can also be delivered entirely through our LMS as self-paced e-learning.

Yes. We offer customised sessions for leadership teams, including private workshops and tailored case studies based on your business context.

Your team will gain the ability to evaluate UX strategically, make better product decisions, align cross-functional teams, and improve customer experience with measurable business impact.

Yes, participants will receive a Certificate of Completion after the training.

You can contact us directly to arrange your preferred date, confirm availability, and secure your session.

Yes. Any programme can be booked as a team day. Everyone works the same brief together, so your people come away having built something and knowing each other better.

If you are claiming under HRD Corp, the session has to fall at least 14 days after your HRD Corp approval. If you are not claiming, the date is flexible and we work around your calendar.

Put them on the self-paced e-learning instead. Your team works through the modules on our LMS in their own time, sits the assessment, and earns the same certificate, so nobody has to clear two full days together.