Email Marketing and Automation

Email remains one of the highest-ROI digital marketing channels. This programme teaches you how to grow a list, write emails people actually read, and set up automated sequences that work around the clock. No technical background required.

Modules

Why Email Marketing Still Works
Benchmarks, ROI data, and how email compares to social media for driving direct business results. When to use email vs other channels.

Building and Growing Your Email List
Lead magnets, opt-in forms, landing pages, and list hygiene. How to attract the right subscribers and keep your list healthy.

Email Platform Setup
Overview of Mailchimp, Brevo (Sendinblue), and similar tools. Account setup, list management, segmentation, and tagging.

Email Copywriting That Gets Results
Writing subject lines with high open rates, preview text, and email body copy that drives action. Personalisation and how to make mass emails feel 1-to-1.

Campaign Types and When to Use Them
Newsletters, promotional emails, re-engagement emails, welcome sequences, and transactional emails. How each fits into the customer journey.

Automation and Drip Sequences
Setting up automated welcome series, abandoned cart flows, post-purchase sequences, and lead nurture campaigns that run without manual effort.

PDPA and Email Compliance
Consent requirements under Malaysia's PDPA, unsubscribe handling, and best practices to stay compliant and protect your sender reputation.

Metrics, Testing, and Optimisation
Open rate, click-through rate, conversion rate, unsubscribe rate, and deliverability. A/B testing subject lines and content to improve results over time.

Final Activity

Automation Sequence Build. Each participant plans and sets up a 3-step automated email sequence for their own business or a case study scenario, ready to activate after the session.

Key Outcomes:
Grow and maintain a quality email list the right way
Write subject lines and email copy that get opens and clicks
Set up automation flows that nurture leads without manual effort
Segment your list to send the right message to the right person
Stay compliant with PDPA and email best practices
Read email metrics and make data-led improvements

Fee: RM 1,750 per participant
Minimum enrolment: 1 participant
Duration: 1 Day
Level: All levels
HRD Corp Claimable
Certificate included

Frequently Asked Questions

RM 1,750 per participant.

It helps to have one. Free accounts are sufficient for the exercises covered.

Yes. Email marketing strategies differ slightly by model, and the trainer covers both contexts.

Yes. Building an automation sequence is part of the final activity.

Yes, this programme is HRD Corp claimable.

Yes. In-house group sessions are available and can be tailored to your industry.

Yes, a Certificate of Completion is provided.

In-person, in-house, or online. We adapt based on your team's location and preference.