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Meta Ads: Facebook and Instagram Advertising

This programme teaches you how to plan, build, and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager. You will leave with a working campaign and a clear understanding of how to optimise it for results.

Modules

Meta Advertising Overview
How the Meta ad ecosystem works. The difference between boosting posts and running proper campaigns. Understanding the algorithm and auction system.

Meta Business Suite and Ads Manager Setup
Setting up your Business Manager, connecting your Page, installing the Meta Pixel, and configuring your ad account correctly from day one.

Campaign Structure: Objective, Ad Set, and Ad
Understanding the three-level structure and how to choose the right campaign objective for your goal: awareness, traffic, leads, or conversions.

Audience Targeting
Core audiences, custom audiences, and lookalike audiences. How to layer interests, behaviours, and demographics to reach the right people without wasting budget.

Ad Formats and Creative
Single image, carousel, video, collection, and lead form ads. What works for each format and how to write copy that stops the scroll.

Budgeting and Bidding Strategy
Daily vs lifetime budgets, CBO vs ABO, and how to set bids that control your cost per result.

Retargeting and Funnel Building
Building retargeting audiences from website visitors, video viewers, and page engagers. Running top, middle, and bottom funnel campaigns together.

Campaign Analysis and Optimisation
Reading Ads Manager metrics: CPM, CPC, CTR, ROAS, and CPA. Identifying underperforming ad sets and making data-led adjustments.

Final Activity

Live Campaign Build. Each participant sets up a real Facebook or Instagram campaign in Ads Manager from scratch during the session, with trainer guidance at each step.

Key Outcomes:
Set up Meta Business Suite and Ads Manager correctly
Build campaigns targeting the right audience for any business goal
Create ad creatives that generate clicks and conversions
Manage budget and bidding to control your cost per result
Run retargeting campaigns that bring warm audiences back
Read key metrics and optimise campaigns based on real data

Minimum enrolment: 1 participant
Duration: 1 Day
Level: Beginner to Intermediate
HRD Corp Claimable
Certificate included

Related programmes:
Paid Social and Search Ads (two days across Meta and Google, if you plan one budget over both)

Frequently Asked Questions

It helps to have one set up, but we will guide you through the full setup during the session if needed.

Not required. We set up campaigns and walk through every step, but actual ad spend is at your discretion.

Yes. The programme is designed for both business owners managing their own ads and marketing staff handling client accounts.

Yes, this programme is HRD Corp claimable.

Yes. In-house group sessions are available and can be tailored to your industry.

Yes, a Certificate of Completion is provided.

In-person, in-house, or online. We adapt based on your team's location and preference.

Yes. Any programme can be booked as a team day. Everyone works the same brief together, so your people come away having built something and knowing each other better.

If you are claiming under HRD Corp, the session has to fall at least 14 days after your HRD Corp approval. If you are not claiming, the date is flexible and we work around your calendar.

At your own office or venue, online, or at our training space in Cyberjaya. It can also be delivered entirely through our LMS as self-paced e-learning.

Put them on the self-paced e-learning instead. Your team works through the modules on our LMS in their own time, sits the assessment, and earns the same certificate, so nobody has to clear a full day together.