Social Media Marketing & Ecommerce Selling Masterclass
This hands-on programme teaches participants practical social media marketing and ecommerce selling strategies across TikTok, Shopee, Instagram, and Facebook. From setting up seller accounts to creating high-converting content and running livestream sessions, participants leave with the skills to grow online sales for Malaysian businesses.
Day 1 — Social Media Marketing Fundamentals & Ecommerce Strategy
Introduction to Social Media & Ecommerce Marketing
Social media marketing fundamentals, the ecommerce ecosystem, customer journey, and online buyer behaviour in the Malaysian market.
Social Media Platforms Overview
Understanding TikTok, Instagram, Facebook, and Shopee — audience behaviour, business opportunities, and the strengths of each platform for different product types.
Social Media Branding & Business Profile Setup
Creating and optimising social media business profiles. Improving bios, visuals, and overall online brand presentation to build trust with buyers.
Content Marketing & Product Promotion
Developing engaging content strategies. Writing effective hooks and captions, using storytelling, and building a content plan for consistent product promotion.
Ecommerce Operations & Customer Engagement
Managing customer inquiries, handling orders, improving customer experience, and understanding ecommerce operational workflows from listing to fulfilment.
Practical Activities (Day 1):
Social media profile optimisation exercise, content planning activity, and product promotion discussion and review.
Day 2 — TikTok Shop Selling & Content Strategy
TikTok Shop Fundamentals
Introduction to the TikTok Shop ecosystem. Step-by-step seller account setup, product listing, seller workflows, and understanding TikTok audience behaviour.
Shopee Seller Fundamentals
Understanding Shopee Seller Centre. Step-by-step store setup, product listings, pricing strategy, vouchers, and marketplace optimisation techniques.
Short-Form Video Content Strategy
Planning engaging TikTok and social media videos. Understanding trends, video hooks, and audience engagement techniques that drive traffic to product listings.
TikTok Live Selling Techniques
Livestream selling setup, audience interaction strategies, product showcasing during live sessions, and techniques for maintaining viewer engagement.
Analytics, Advertising & Growth Strategies
Using platform analytics to track content performance. Introduction to basic ads on TikTok and Shopee, and strategies to improve ecommerce growth using data insights.
Practical Activities (Day 2):
TikTok content creation exercise, livestream selling simulation, and group presentation and review session.
Tools & Platforms Covered:
Shopee Seller Centre, TikTok Shop Seller Center, Canva, CapCut, and mobile content tools.
Key Outcomes:
Understand the ecosystem of social media marketing and ecommerce platforms
Set up and optimise seller stores on TikTok Shop and Shopee professionally
Create attractive and conversion-focused product listings
Develop content marketing and livestream strategies that drive sales
Manage customer service, orders, and fulfilment processes
Use promotional tools and advertising features on both platforms
Improve engagement and sales performance using platform insights
Fee: RM 1,750 per day
Duration: 2 Days (14 Hours)
Training Hours: 9:00 AM to 5:00 PM
Level: Beginner to Intermediate
Training Mode: Physical, Online, or Hybrid
HRD Corp SBL-KHAS Claimable
Certificate of Completion included