WhatsApp Business Marketing

WhatsApp is Malaysia's most-used messaging app, making it one of the most direct channels for reaching customers. This programme teaches you how to use WhatsApp Business professionally, build customer relationships at scale, and drive sales without coming across as spam.

Modules

WhatsApp Business vs Personal: What You Need to Know
The difference between WhatsApp, WhatsApp Business App, and WhatsApp Business API. Which one is right for your business size and how to set up your profile properly.

Business Profile and Catalogue Setup
Creating a complete business profile, adding your product or service catalogue, setting opening hours, and making your profile easy to find and trust.

Broadcast Lists and Messaging Strategy
How broadcast lists work, the difference between broadcasts and groups, how to segment your contact list, and how to message at scale without being blocked.

Auto-Reply, Quick Replies, and Labels
Setting up greeting messages, away messages, and quick reply templates. Using labels to organise contacts and track where each customer is in your sales process.

Customer Journey and Sales Funnel via WhatsApp
How to move a prospect from first enquiry to paid customer using a structured WhatsApp conversation flow. Scripts and response templates for common scenarios.

Content That Works on WhatsApp
What to send and how often. Text, image, video, voice notes, and PDF content strategies. Keeping customers engaged without overwhelming them.

WhatsApp Business API Overview
When to upgrade to the API, what it enables (chatbots, CRM integration, multi-agent access), and how to evaluate API solution providers in Malaysia.

PDPA Compliance and Consent Management
Obtaining proper consent before messaging, managing opt-outs, and staying compliant with Malaysian data protection requirements on messaging platforms.

Final Activity

WhatsApp Sales Flow Design. Each participant maps out a complete customer conversation flow for their own business, from first contact to closing, and sets up at least one auto-reply and quick reply template.

Key Outcomes:
Set up WhatsApp Business with a professional, complete profile
Build broadcast lists and segment contacts for targeted messaging
Use auto-replies and quick replies to respond faster and more consistently
Design a structured WhatsApp sales conversation flow
Send content that builds relationships without triggering blocks or opt-outs
Stay compliant with PDPA when messaging customers on WhatsApp

Fee: RM 1,500 per participant
Minimum enrolment: 1 participant
Duration: 1 Day
Level: All levels
HRD Corp Claimable
Certificate included

Frequently Asked Questions

RM 1,500 per participant.

Yes. Please download the WhatsApp Business app on your phone before the session.

The app is free and suitable for small businesses. The API is for larger operations needing multi-agent access and CRM integration. Both are covered in the programme.

Yes. The frameworks work for any business that communicates with customers via WhatsApp.

Yes, this programme is HRD Corp claimable.

Yes. In-house group sessions are available and can include your own scripts and customer scenarios.

Yes, a Certificate of Completion is provided.

In-person or in-house. Hands-on phone setup is best done face to face.