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Graphic Design for Business (Canva and Adobe)

Templates get a team started and then quickly become the ceiling. The moment a piece of work does not fit a template, someone without design training has to make judgement calls about hierarchy, spacing and type, and the result usually looks like what it is. Two days on those judgements: why some layouts read instantly and others do not, what actually creates hierarchy, and how to keep output consistent across everyone who produces it.

Programme Agenda

What Makes a Layout Work

Visual hierarchy, alignment, proximity and contrast. Reading a design to find why the eye goes where it goes, then applying the same reasoning to a piece of your own that has never quite worked.

Typography

Typeface pairing, size and weight relationships, line length and leading, and the spacing decisions that separate professional from amateur output more than any other single factor.

Colour

Building a palette from a brand colour, contrast and accessibility, and the reason a design with six colours almost always looks worse than one with three. Colour in print against colour on screen.

Grids, Space and Composition

Working to a grid, margins and gutters, and using white space deliberately instead of filling it. Composing for different aspect ratios without rebuilding from scratch.

Images and Assets

Choosing, cropping and correcting images, resolution requirements for each output, licensing and stock sources, and removing backgrounds cleanly. Where AI image tools genuinely help and where they produce work you cannot use.

Brand Systems in Practice

Brand kits, locked templates, component libraries and shared folders. Building a system that lets a colleague produce something on-brand without asking, which is the real measure of whether the system works.

Canva and Adobe Express Side by Side

What each does better, moving work between them, and choosing per job rather than by habit. Collaboration, version control and approval workflow.

Production and Handover

File formats and export settings for social, print, presentation and web. Preparing files for a printer, and the pre-flight checks that prevent an expensive reprint. Participants finish a real piece of their own.

Learning Outcomes:
Diagnose why a layout is or is not working using hierarchy and contrast
Pair typefaces and set type with professional spacing
Build an accessible colour palette from a brand colour
Compose to a grid and use white space deliberately
Select, crop and correct images at the right resolution for each output
Set up a brand system colleagues can produce on-brand work from
Choose between Canva and Adobe Express per job
Export correctly for social, print, presentation and web

Duration: 2 Days (16 Hours)
Training Hours: 9:00 AM to 5:00 PM
Level: All levels
Training Mode: Physical, Online, or Hybrid
HRD Corp SBL-KHAS Claimable
Certificate of Completion included

Related programmes:
Canva for Marketing and Social Media (one day inside Canva, if you only need social assets)

Frequently Asked Questions

Marketing executives, communications and HR staff, admin and operations teams who produce materials, small business owners, and anyone who has inherited design work without design training.

Canva for Marketing and Social Media is one day inside Canva, producing social assets efficiently. This is two days on design judgement across two tools, so participants can handle work no template covers. Teams who mainly need social output take the Canva day; teams producing reports, decks, signage and print as well take this.

Adobe Express has a free tier that covers the exercises. Canva's free tier works, though brand kit features used in the systems module need a paid plan, which we note rather than require.

No, and it does not try to. It makes a team capable of producing consistently decent work without a designer for routine material, and better at briefing one for work that needs it.

Yes, this programme is HRD Corp SBL-KHAS claimable. Our team can assist your HR department with the documentation required for the grant application.

Yes. Any programme can be booked as a team day. Everyone works the same brief together, so your people come away having built something and knowing each other better.

If you are claiming under HRD Corp, the session has to fall at least 14 days after your HRD Corp approval. If you are not claiming, the date is flexible and we work around your calendar.

Put them on the self-paced e-learning instead. Your team works through the modules on our LMS in their own time, sits the assessment, and earns the same certificate, so nobody has to clear a full day together.

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